Using Facebook Effectively as a Marketing Tool

Facebook as an Effective Marketing Tool

While many people believe that Facebook is beginning to fade and other social networks are retaking the throne, quite the opposite is true. Facebook utilization has only increased since its release in 2005. No one truly thought that Facebook would succeed in the ways that it did – but it truly has become an anomaly for Facebook to reach its current status.

The Story behind Facebook

Facebook begun as a social network between two Harvard roommates and friends in 2005 that quickly drew the attention of musicians and other business professionals looking to create a connection. However, over the years, people began to use Facebook as a way to interact with family and friends. Connections were more personal than business-related.

While many users still utilize their Facebook for personal reasons, businesses are beginning to catch onto the success wave.

What is Coca-Cola, Avon, Walmart, and Disney Doing Right in Social Media?

A recent chart, which was released by Statista and promoted by Mashable shows that Coca-Cola is the top most-talked about brand on Facebook followed by Avon, Walmart, and Disney. But, seriously, what are they doing right? That's what we need to explore. So, I will highlight a few ideas that they do, which can hopefully help you in your strategy.

But, first...here's the chart:


You will find more statistics at Statista

How to Improve your Social Network Strategy

There are many ways to satisfy your social network followers, but it can be difficult to get a lot of attention. Even for me as a blog owner, it's tough to have good social networking patterns. However, I'm going to share a few things that I've learned recently, in hopes that it will help you also. Then, we can say we're working on it together!

Are you actually LISTENING to your customers?

Businesspeople everyday want to know if they are properly interacting, listening, or engaging their customers. But, the problem most face, is with the actual analytics, market activities, and results that do not fare well that are the most problems.

Many businesspeople provide surveys and feedback forms to customers/consumers, thinking this may be the main way to actually get proper feedback. Although helpful, it is not the best way. The best way to engage & listen to your customers is through the use of correctly applied social media.

Rapid-fire tweeting/updating

Many businesspeople, in order listen to their customers will actually tweet (on Twitter) like rapid-fire to get the attention of their consumers. But, this can fail! Why? Consumers have (probably) lots of others they follow, which means that if you're cluttering up their feed with all of your "updates"/tweets, they just might unfollow you!