What is Coca-Cola, Avon, Walmart, and Disney Doing Right in Social Media?

A recent chart, which was released by Statista and promoted by Mashable shows that Coca-Cola is the top most-talked about brand on Facebook followed by Avon, Walmart, and Disney. But, seriously, what are they doing right? That's what we need to explore. So, I will highlight a few ideas that they do, which can hopefully help you in your strategy.

But, first...here's the chart:


You will find more statistics at Statista

Are you actually LISTENING to your customers?

Businesspeople everyday want to know if they are properly interacting, listening, or engaging their customers. But, the problem most face, is with the actual analytics, market activities, and results that do not fare well that are the most problems.

Many businesspeople provide surveys and feedback forms to customers/consumers, thinking this may be the main way to actually get proper feedback. Although helpful, it is not the best way. The best way to engage & listen to your customers is through the use of correctly applied social media.

Rapid-fire tweeting/updating

Many businesspeople, in order listen to their customers will actually tweet (on Twitter) like rapid-fire to get the attention of their consumers. But, this can fail! Why? Consumers have (probably) lots of others they follow, which means that if you're cluttering up their feed with all of your "updates"/tweets, they just might unfollow you!