Realize first that marketing involves targeting content or products toward people. Not everyone is on social media, and some are oblivious to being on social media very long each day. Most people still have other lives to attend to than just social media. Many work full time, many don't pay much attention to the online world. So, therefore, social media should not be your only aim, and if you don't find success in that avenue, don't fuss. You're not the only one in trouble.
