By Courtney Gordner
Search Engine Optimization ("SEO") comes in handy
for many bloggers and web developers looking to enhance their online business
and website. SEO is a practice of utilizing specific key factors to ensure that
your webpage ranks higher on Google search engine than other pages. However,
practices differ and the more effective strategies incorporate several
different SEO practices.
Beginning with
Keywords
Keywords are amongst the highest priority for SEO practices.
Beginner bloggers and web developers learn early on that keywords play as a
major player within the SEO competition. Keywords or key phrases help Google
crawl bots to understand what your content pertains to and how it can relate to
Google searches.
Since Google is an automated computer that must analyze
specific formulas and algorithms, the crawl bots look at keyword densities,
which help customers better find what they need. Without keyword analyzing,
Google would yield irrelevant search results that could hinder its overall
effectiveness.
Understanding
Keywords
When choosing keywords, it will be vital to utilize a
keyword that best describes the overall content matter contained within your
blog post or article. For example, we will utilize the word "YSI Meter".
This keyword alone might stand a chance of getting a company
within the first several pages of a Google search page if the user types in
"YSI Meter" within their Google search bar. This is due to the low
usage of the keyword on overall webpages. However, if you were utilizing this
keyword, it might be better if you expand on the keyword more to better
describe your content.
Which Keyword phrase
Should I Use?
Let's say you were stuck between the following two options:
"YSI
Meter" vs. "YSI Meter Testing for Wastewater"
Which one would be better to use within your content? While
it might seem like a tough decision, it is always best to utilize the more
descriptive keyword, which, in this case, would be "YSI Meter testing for
Wastewater". If users search specifically for "YSI Meter for
Wastewater" it means that they are more accurately looking for a meter
utilize for wastewater opposed to other water sources. If your content or
webpage specifies an YSI meter for testing wastewater, the browser is more
likely to click on your page and purchase your products.
However, utilizing "YSI Meter" as a secondary
keyword might also be advisable so that Google can also rank you within
"YSI Meter" searches as well. Secondary keywords are utilized much
differently than primary keywords and using several secondary keywords might be
advisable.
Primary vs. Secondary
Keywords
When writing a webpage, your primary keyword would be
"YSI Meter Testing for Wastewater" since it is the most descriptive
and accurate content descriptor available. Due to this, you would utilize the
keyword in the following ways:
·
Keyword density must be 2.5% to 3% of overall
content density. Essentially, for every 100 words in your blog post or article,
you would have to place the primary keyword 2-3 times.
·
Ensure to utilize the keyword within the first
200 words a minimum of four times and a maximum of six times to ensure Google
crawl bots can understand the content keyword. Crawl bots take into consideration
the content based within the first 200 words more so than the entire article or
blog itself.
·
Never use the keyword within the first 80-words
to avoid possible "keyword stuffing" alerts, which can cause your
page to rank lower within a Google search.
Secondary keywords work slightly different and are why it is
normal for bloggers and web developers to have several secondary keywords that
directly relate with the primary keyword:
·
Secondary keywords need to only be used 2-4
times in a 500-word article or blog post. Crawl bots need to see the word used
more than once to determine it is a relevant keyword in the content. It will
place a page within the Google ranking, but will not place it too high to make
room for more reasonable pages.
It is important to note that keyword stuffing from
developers and bloggers can cause red flags within the Google Crawl Bot search.
If keyword densities exceed more than 4%, they will assume you are trying to
stuff the keywords into the article, making it incoherent and less likely to be
read by readers. Therefore, the blog post or article is posted significantly
lower. Keeping keyword densities in mind is vital.
Courtney Gordner is a blogger with a passion for all things internet, social media and SEO! Read more from her on her own blog, www.talkviral.com
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