Are you actually LISTENING to your customers?

Businesspeople everyday want to know if they are properly interacting, listening, or engaging their customers. But, the problem most face, is with the actual analytics, market activities, and results that do not fare well that are the most problems.

Many businesspeople provide surveys and feedback forms to customers/consumers, thinking this may be the main way to actually get proper feedback. Although helpful, it is not the best way. The best way to engage & listen to your customers is through the use of correctly applied social media.

Rapid-fire tweeting/updating

Many businesspeople, in order listen to their customers will actually tweet (on Twitter) like rapid-fire to get the attention of their consumers. But, this can fail! Why? Consumers have (probably) lots of others they follow, which means that if you're cluttering up their feed with all of your "updates"/tweets, they just might unfollow you!


Same goes for Facebook/LinkedIn...if you're updating your pages too often, or sending more than two at a time, it's going to get super overwhelming usually. Unless you have avid fans, don't send too many updates. I tell people no more than four updates per hour. Because, honestly, that is plenty!

There's no reason to add a load of updates all the time. I'd say the average amount of times I see updates from most pages are 4-6 times a day, if that!

Actually answer what people post to your pages

When it comes to your Facebook page(s), you can reply to those comments that people post on your updates, but more importantly, you can comment on what people post to your page.

When someone actually posts an update versed of text, photo, or video, you have the ability to directly comment on this item posted. So, do it, if there is relevancy to your company. But, if all the user is doing is posting nonsense, delete it, so it doesn't clutter your page with unrelated nonsense.

When someone posts a comment to one of your updates, you have the ability to reply directly to a comment (if you have enabled it on your page). Now, I know that some pages get an overwhelming amount of comments and replying to each one can be very difficult. But, if someone has a question you see worth answering, then take the time to answer it.

But, keep your information relevant!

Now, I just said to delete irrelevant or nonsense comments/posts/photos/videos from your page...so don't post irrelevant or nonsense stuff. Your customers/consumers/followers are following your page for a specific reason, usually: to get info about your company and keep up!

Do yourself a favor, and keep it professional. People will love you more in the end.



Customer engagement is a key vital sign to a company. A healthy company is one filled with lots of customer engagement. I mean besides, your profit should go up because of it, right?


Don't just think that customers are unequal to you. Your profit, reputation, and morale is dependent on your customers!

Any other ideas for customer engagement? Let me know by commenting below. :)